British and Irish horseracing action coming to

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British horseracing media and data rights enterprise Racecourse Media Group Limited has announced the signing of a ground-breaking deal that is to see it work with Sports Information Services Limited so as to supply streaming fixed-odds online and retail markets to the South Africa-facing sportsbetting domain at

The London-headquartered operation represents racecourses holding an interest in the Racing TV television channel and used an official press release to declare that this arrangement will allow to broadcast and take bets on British and Irish racing. The umbrella organization explained that the fresh simulcast alliance is also set to see action from 35 tracks in the United Kingdom alongside the 26 such facilities in Ireland being offered to 92 betting shops spread across the length and breadth of South Africa from Polokwane to Cape Town.

Advancing attention:

Nick Mills serves as Chief Commercial Officer for Racecourse Media Group Limited and he used the press release to declare that his enterprise now additionally intends to work with Milton Keynes-headquartered Sports Information Services Limited and so as to leverage the bookmaker’s ‘considerable marketing and promotional assets’ in order to ‘grow turnover and interest in British and Irish racing especially for the bigger race days.’

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Read a statement from Mills…

“The agreement represents an exciting opportunity to increase the shop window for our racecourses as well as generate additional international revenues, which go back into the sport. We look forward to working on an extensive joint marketing plan with particular focus on premium events such as the Randox Grand National, Cazoo Derby, Dubai Duty Free Irish Derby, Qatar Sussex Stakes, Juddmonte International, Longines Irish Champions Stakes and QIPCO British Champions Day.”

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Countrywide connection:

For his part and the Betting Operations Manager for, Dermot O’Connell, disclosed that his domain launched in 2006 and is licensed by regulators in every one of South Africa’s nine provinces including Gauteng, Western Cape and KwaZulu-Natal. He furthermore noted that the site and its compatriot retail bookmaking shops offer ‘the best in sports and horseracing betting’ in addition to action from a number of other internationally-popular sports running from American football, soccer and tennis to rugby, golf and cricket.

A statement from O’Connell read…

“We’re excited to have signed up with Racecourse Media Group Limited and Sports Information Services Limited to ensure that our customers in both the retail and online spheres will be able to watch the best of British and Irish racing.”

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